Three 'dial'

May 2016

Our violet-hued hero returns once more for Three, joined this time in his endeavours by the one and only will.i.am. Framestore Colourist Simon Bourne worked in his established partnership with Somesuch and Director Daniel Wolfe to add the grade to a dramatic new spot for the Three dial, a voice-enabled smartcuff exclusively designed by the star.

Shot originally on an Alexa, in digital format, the film was printed and re-graded by Simon to give it a fully-filmic feel in the finished spot, which is rolling out now across television and social media.

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