Framestore collaborated with MullenLowe to create '#LoveAtFirstTaste', an online campaign for Knorr which pairs couples together via their culinary taste. Directed by Tatia Pilleva, who created the viral ad 'First Kiss' back in 2014, the film features first dates with a difference: couples may only eat by feeding each other, leading to some intense interactions and perhaps even a chance at love.
Framestore worked with MullenLowe and production company Pulse Films on the project, adding in titles and using Flame to clean up shots. Colourist Beau Leon then gave the film a warm, intimate grade, allowing the film's emotions to speak for themselves. The film has proved an immediate success, gaining over 7 million views in three days and appearing as Campaign's 'Ad of the Day' and Creativity Online's Editor's Pick.