The Games of the XXXI Olympiad are fast approaching. With Rio readying herself for an influx of sporting greats and record-breaking athletic performances, take a moment to dwell on the meaning and gravitas of the occasion with this striking new film for the IOC by Director Max Malkin and PRETTYBIRD.
Framestore Colourist Beau Leon added sparkle to the uplifting spot, which forms part of the global promotional campaign for the Rio 2016 Olympics. Said Beau of the work, ‘It's always fun to do a Director's Cut and push beyond the boundaries of a traditional commercial. We are really happy with the final version’.