blu 'Pilot'

April 2016

Framestore's Simon Bourne added the final, sunbaked look to the new commercial for blu e-cigarettes' 'Just You & blu' campaign. 

'It was a real pleasure to work with Director Romain Gavras and DOP Robbie Ryan again', said Simon. 'The thought behind the grade was for it to be cinematic, timeless, soft and natural, so in years to come it will still stand out. The grade starts very natural, in the bleaching heat of the day; as time goes on more contrast and colour were introduced, until we reach the dramatic colours of the end of the day and the cinematic reveal'.


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